This article is about the manufacturer of Electrolux appliances. For other uses, see Electrolux (disambiguation).
For the electric ray of the genus Electrolux, see Electrolux addisoni.
The Electrolux Group is a Swedish manufacturer of home and professional appliances. According to the company, it sells more than 40 million products to customers in 150 countries annually. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under brand names like Electrolux, Germany's AEG, Italy's Zanussi, Australia's Kelvinator and, in the US, Eureka and Frigidaire.
In 2003 Electrolux began a company restructuring program throughout Europe to improve negative trends in operational results. Existing facilities in Western Europe were closed, while new factories in Eastern Europe were opened – despite strong EU objections. The merits (or failings) of these business moves remain elusive. However, in 2006, Electrolux still managed to retain approx. 57,000 employees and record global sales of SEK 104 billion (about €11 billion). Electrolux owns and operates 22 factories in Europe and, after Whirlpool Corp., is the world's second-largest appliance manufacturer. Electrolux had held the number-one spot prior to Whirlpool's 2006 merger with Maytag. In that same year, Electrolux spun off its lawn and garden and outdoor products division called Husqvarna AB - known in the USA as "Husqvarna Outdoors," with its Husky product line – in accordance with its restructuring plan.
Marcus Wallenberg is the chairman of the board.
Electrolux UK is the co-sponsor with Coca Cola in England's third-highest football league called Football League One.
Electrolux North America launched an integrated marketing campaign for its new line of premium appliances on April 3rd, 2008. The campaign includes celebrity spokesperson Kelly Ripa.
For the electric ray of the genus Electrolux, see Electrolux addisoni.
The Electrolux Group is a Swedish manufacturer of home and professional appliances. According to the company, it sells more than 40 million products to customers in 150 countries annually. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under brand names like Electrolux, Germany's AEG, Italy's Zanussi, Australia's Kelvinator and, in the US, Eureka and Frigidaire.
In 2003 Electrolux began a company restructuring program throughout Europe to improve negative trends in operational results. Existing facilities in Western Europe were closed, while new factories in Eastern Europe were opened – despite strong EU objections. The merits (or failings) of these business moves remain elusive. However, in 2006, Electrolux still managed to retain approx. 57,000 employees and record global sales of SEK 104 billion (about €11 billion). Electrolux owns and operates 22 factories in Europe and, after Whirlpool Corp., is the world's second-largest appliance manufacturer. Electrolux had held the number-one spot prior to Whirlpool's 2006 merger with Maytag. In that same year, Electrolux spun off its lawn and garden and outdoor products division called Husqvarna AB - known in the USA as "Husqvarna Outdoors," with its Husky product line – in accordance with its restructuring plan.
Marcus Wallenberg is the chairman of the board.
Electrolux UK is the co-sponsor with Coca Cola in England's third-highest football league called Football League One.
Electrolux North America launched an integrated marketing campaign for its new line of premium appliances on April 3rd, 2008. The campaign includes celebrity spokesperson Kelly Ripa.
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