Panasonic Corporation (パナソニック株式会社, Panasonikku Kabushiki-gaisha?) (TYO: 6752 NYSE: PC), formerly known as Matsushita Electric Industrial Co., Ltd., is a multinational corporation based in Kadoma, Japan. Its main business is in electronics manufacturing and produces products under a variety of names including Panasonic and Technics.
Since its founding in 1918, it grew to become the largest Japanese electronics producer. In addition to electronics, Panasonic offers non-electronic products and services such as home renovation services. Panasonic was ranked the 59th largest company in the world in 2007 by the Forbes Global 500 and is among the Worldwide Top 20 .
For 90 years since establishment, the name of the company was always topped with "松下" ("Matsushita"); before the company renamed itself on October 1, 2008, the company's name was "松下電器産業株式会社" ("Matsushita Electric Industrial Co., Ltd."), which was used since 1935.
In 1927, the company founder adopted a brand name "ナショナル" ("National") for a new lamp product, knowing "national" meant "of or relating to a people, a nation." In 1955, the company labeled its export audio speakers "PanaSonic", which was the first time it used its "Panasonic" brand name. The company began to use a brand name "Technics" in 1965. Multiple brandage lasted for some decades.
In May 2003, the company put "Panasonic" as its global brand, and set its global brand slogan, "Panasonic ideas for life." The company began to unify its brands to "Panasonic" and, by March 2004 replaced "National" for products and outdoor signboards, except for those in Japan.
On January 10, 2008, the company announced that it would change its name to "Panasonic Corporation" (effective on October 1, 2008) and unify "National" in Japan to its global brand "Panasonic" (by March 2010). The name change was approved at a shareholders' meeting on June 26, 2008.
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